Who We Are

A founding partner of The New Media Firm, Will Robinson is a nationally recognized political media consultant and campaign strategist. For over two decades, he has crafted messages and written, directed, and produced television, radio and internet ads for Democratic candidates and progressive organizations across the country.

Will was an early visionary in the field of new media. A pioneer of internet advertising, social networking and new channel media to give political campaigns cutting edge tools to activate current voters and reach new ones in a fast changing media environment.

Will’s innovative techniques and breakthrough media have helped win tough campaigns in 47 states, helping elect six Governors, seven U.S. Senators and dozens of members of the U.S. House and other statewide offices. Will was one of the founders of the Ballot Initiative Strategy Center, and has produced media for twenty six referendum and initiative campaigns in eighteen states and the District of Columbia.

Will’s recent clients include 2008 independent expenditure campaigns on behalf of Barack Obama for President and candidate campaigns, Governor Ted Strickland (OH) and Governor Dave Freudenthal (WY), Lt. Governor Matt Denn (DE), Attorney General Richard Cordray (OH) and the 2008 winning Ballot Initiative campaigns Defend Oregon and Protect Colorado’s Future.

Before founding The New Media Firm, Will was a partner at MacWilliams, Robinson and Partners and served as Media Director and Senior Advisor to Senator Bill Bradley’s Presidential Campaign. Will also worked under the late Ron Brown and Paul Tully as the Campaign Director of the Democratic National Committee.

Will is a Georgetown Hoya but no longer discusses Georgetown basketball. Will claims Delaware, Iowa, Pennsylvania and Maine as home states. He lives in Cape Elizabeth, Maine with his wife Lynn, his daughter Claire who believes in fairies, and a criminal mastermind beagle.

A founding partner in The New Media Firm, Tierney Hunt has earned a reputation as a skilled political strategist, director, producer and writer. For more than a dozen years, she has directed award-winning strategy and media for competitive races across the country. Tierney’s creativity, experience and dedication have helped elect Governors and dozens of members of the U.S. House and other statewide offices. She has developed strategy and media for winning referendum and initiative campaigns across the country.

Tierney’s recent clients include 2008 independent expenditure campaigns on behalf of Barack Obama for President, Attorney General Richard Cordray (OH) and the successful 2008 Ballot Initiative campaign for Missouri Home Care. Tierney also directed and executed media for issue advocacy campaigns including TV, radio, print and outdoor advertising for Health Care for America Now and LiUNA and produced SEIU’s “Walk A Day in My Shoes” video on Senator Joe Biden.

Before co-founding The New Media Firm, Tierney was a partner at MacWilliams, Robinson & Partners where she directed strategy and media for top targeted and competitive races. In 2006 she helped develop and execute the media strategy behind Ted Strickland’s successful gubernatorial bid, making him the first Democrat elected governor of Ohio in 16 years. She was a key member of the strategic team that crafted the groundbreaking “Americans for Health Care” ad campaign for SEIU, which helped place health care at the top of the 2004 presidential agenda.

Tierney coordinated media production and placement for Bill Bradley’s 2000 presidential campaign, supervising seven ad agencies and coordinating media placement for TV and radio in 20 states. In 1998, she was part of the team that helped elect the first openly gay member of congress, Tammy Baldwin.

Early in her career Tierney worked as a field organizer and volunteer coordinator for the hotly contested campaign of Congressmen Maurice Hinchey. Tierney began her work in politics at the age of 8 when she leafleted for her Aunt Mary’s race for county commissioner in Michigan. Tierney holds Bachelor of Science degree in Environmental studies from Allegheny College. Tierney lives in Washington, DC with her husband Jonathan.

A partner in The New Media Firm, Lisa Stanley has more than fifteen years of experience as a consultant in political and issue advertising, film and video production and public relations. Lisa’s work includes communications strategy, message development, writing, producing and directing for high-profile political and issue campaigns. She has produced television, radio and print ads for some of the most competitive political campaigns in the country.

Lisa’s political clients include Senators Debbie Stabenow, Ben Cardin, Tom Harkin, Frank Lautenberg, Paul Wellstone, Robert Toricelli, Jack Reed, Governor Jeanne Shaheen, Attorney General Thurbert Baker, Congressmen Mel Watt, Dennis Moore and Tom Udall. Lisa has also produced ads for numerous successful ballot initiatives and independent expenditure campaigns.

Lisa has written and produced video programs and issue advocacy advertising for labor unions and non-profit organizations including The National Education Association, The Service Employees International Union, The Nature Conservancy, Planned Parenthood, The Government of the Bahamas and The AFL-CIO.

Prior to consulting, Lisa was a producer at The Kamber Group, a Washington, DC public relations firm and worked in product advertising in Minnesota. Lisa holds a degree in Political Science from Boston University and a Master of Arts Degree in Communications & Public Affairs from The American University.

Jennifer Beytin has more than a decade of experience developing strategies and messages for political and issue clients. An award-winning writer with a diverse creative portfolio, she has built successful media campaigns in a variety of formats, including direct mail, print, television, radio and new media.

Before joining The New Media Firm, Jennifer managed television and radio programs at Murphy Putnam Media, working on tough campaigns including Mark Begich’s historic victory over Ted Stevens in Alaska and the defeat of extreme abortion ban Measure 11 in South Dakota.

Jennifer started her career at the Campaign for Tobacco-Free Kids, where she managed several successful new media grassroots recruitment and mobilization programs. At Hart Research, she worked on presidential level polling for prominent organizations like the AFL-CIO and ACT. Jennifer went on to run her own strategic consulting firm, helping candidates plan and run smart campaigns from start to finish.

Jennifer holds a Master’s degree from the George Washington University’s Graduate School of Political Management. Born and raised in New Jersey, she now lives in Virginia with her husband, Aaron and their two cats, Cassie and Margot.

Jason McKnight has nearly fifteen years experience in developing strategy and messaging for a range of political, institutional, corporate and media clients. He brings to the table a unique mix of creativity and analytical ability, a strong sense of language and narrative, and a knack for seeing beyond the details to the bigger picture. Jason started his career staffing political campaigns and helping to conduct polling for clients like Ted Strickland, Sherrod Brown and Paul Wellstone while at the Feldman Group. He honed his skills doing marketing research at The Washington Post, and later worked with Cornell Belcher at Brilliant Corners Research & Strategy, conducting polling in support of Howard Dean’s 50-State Strategy at the DNC and for Barack Obama’s presidential campaign. Jason is a graduate of the University of North Carolina and lives with his wife in Falls Church, VA.

Linda brings more than ten years of experience as a business manager and bookkeeper for political media firms. Her personal commitment to progressive candidates and causes enables her to put in the long hours necessary to get the job done during the busy political season. Linda runs the office and manages accounts with an unparalleled attention to detail and a boundless dedication to client service. Linda is also a skilled photographer and a graduate of the University of Maryland.